Hi, I’m Pam Moore.


In 2002 I graduated from the University of North Carolina at Chapel Hill with a Master’s degree in occupational science, expecting to spend my career as an occupational therapist. Spoiler alert: I took a couple of left turns.

Twelve years and two maternity leaves later, burnt out by the traditional healthcare system,

I decided to pursue my secret, embarrassing dream of becoming a writer, starting with guest posts on obscure parenting blogs.

Despite having no formal journalism training,  my endurance athlete mindset helped me persevere. If six marathons and two Ironman triathlons had taught me anything, it was the power of imperfect, consistent action, learning from my mistakes, and the value of crossing the finish line.

In 2018, I became a regular contributor to The Washington Post’s Wellness section,

where my stories on everything from the benefits of squats to ditching diet talk at the Thanksgiving table, were consistently ranked among the section’s most-read articles.

With my knack for breaking down complex concepts for general audiences and my deep well of personal and professional experience in the health and fitness space, including over two decades of group fitness instruction and certification as a personal trainer, I also wrote for top tier outlets, including Time, The Guardian, and Runner’s World, and well-known brands like Peloton. 

But as I established my authority as a wellness expert, it became painfully clear that I still had a lot to learn about my own body. Determined to lose weight, I’d been obsessed with food, exercise, and the scale ever since high school. Endurance sports were empowering, but they were also a crutch I relied on to manage my food-related anxiety.

Everything changed when I discovered intuitive eating in 2018.

Finally free from the tremendous mental load that came with micromanaging my food and exercise, I now had the resources to focus on the pursuits and relationships that really mattered to me. My relationships deepened, my career exploded, and I knew I wanted to help other women experience the same type of shift. In 2022, I became a certified intuitive eating counselor.

As an occupational therapist and a journalist, I bring my intuitive eating coaching clients a deep understanding of human motivation, what it takes to make sustainable behavior change, and most importantly, how to ask the right questions and listen deeply to the answers.

One of my clients called me “an amazing listener, creative and thoughtful in her approach, and patient enough to accept that the path to a healthier relationship to food is not a straight-line, hurry-up endeavor.”

I promise to show up as my real, messy self so that you can feel free to do the same. I will celebrate your wins, ask you hard questions about your challenges, and root for you as you explore a new way of engaging with food, exercise, and your body.